Against All Odds: How Truett Cathy Built a Billion-Dollar Business by Choosing Principles Over Profits

“Without financial principles, decisions are driven by fear, urgency, or external noise. When markets fluctuate or income changes, people panic because there’s no framework guiding their next move. Everything becomes negotiable, and clarity disappears.” Long before Truett Cathy ever built one of the most successful restaurant brands in America, he was just a teenager working […]